CAR WRAPS, VEHICLE GRAPHICS: salt lake city, utah
5601 S. Commerce Drive
Murray, UT 84107 801-266-7446 |
CAR WRAPS AND VEHICLE GRAPHICS Car wraps and car wrapping, (or vehicle graphics) is the process of completely or partially covering a vehicle in an advertisement, graphics, images, or murals. This result of this process is essentially a mobile billboard. .
Recent advancements in vinyl development have led to new types of vinyl, designed specifically for wrap advertising—this includes vinyl that feature bubble-preventing air channels and microscopic glass beads that prevent an adhesive from functioning until the user is prepared (the beads allow the material to be repeatedly lifted and reapplied during the wrapping process, without compromising the longevity of the wrap). Wrapping can also be used for vehicle customization. Race cars on the NASCAR circuit choose vinyl vehicle wraps, as they are lighter than paint. Outdoor Advertising Magazine said that outdoor mobile media billboards have a 97% recall rate, and 99% of survey respondents thought mobile advertising is more effective than traditional outdoor advertising. The 3M and the American Trucking Associations noted 91% of the target noticed the text and graphics on truck advertising, and the Traffic Audit Bureau noted that on local routes monthly impressions ranged from one to four millions hits. Product Acceptance and Research said 94% of respondents recalled seeing the Mobile Billboard, with 80% recalling the specific advertisement; the billboards resulted in a sales increase of 107%. |
